Abstract:
The aim of this research is to determine the
influence of Indonesian beach tourism on the
economy of the people of Wowong Village,
Lembata Regency. This type of research is
quantitative using a descriptive observational
research design. The population in this study was
the entire community in Wowong Village, totaling
452 people. Sampling was carried out using the
simple random sampling method. The sample was
determined from households with private
ownership status. Validity tests are carried out to
check construct validity and content validity.
Construct validity was carried out by the author
with expert opinions. After the data is tabulated,
then construct validity testing is carried out using
factor analysis, namely by correlating between
instrument item scores, using the product moment
correlation formula. Data analysis techniques are
used with Descriptive Statistics for the purpose of
testing hypotheses and describing the sample
characteristics of each variable examined in this
research. The results of the analysis show that the
existence of the Nusantara Beach tourist location
can provide economic benefits for the Wowong
Village Community itself, a significant factor that
influences accessibility, development, business
opportunities and increased income for Nusantara
Beach tourism and the Wowong Village
Community Economy.
