The Influence of Archipelago Beach Tourism on the Economy of the Local Society of Wowong Village, Omesuri District, Lembata Regency

Abstract

The aim of this research is to determine the influence of Indonesian beach tourism on the economy of the people of Wowong Village, Lembata Regency. This type of research is quantitative using a descriptive observational research design. The population in this study was the entire community in Wowong Village, totaling 452 people. Sampling was carried out using the simple random sampling method. The sample was determined from households with private ownership status. Validity tests are carried out to check construct validity and content validity. Construct validity was carried out by the author with expert opinions. After the data is tabulated, then construct validity testing is carried out using factor analysis, namely by correlating between instrument item scores, using the product moment correlation formula. Data analysis techniques are used with Descriptive Statistics for the purpose of testing hypotheses and describing the sample characteristics of each variable examined in this research. The results of the analysis show that the existence of the Nusantara Beach tourist location can provide economic benefits for the Wowong Village Community itself, a significant factor that influences accessibility, development, business opportunities and increased income for Nusantara Beach tourism and the Wowong Village Community Economy.